Brand Strategy & Messaging


Catapult crafts a brand position strategy and messaging that clearly communicate your value proposition and key differentiators to connect with your target market.


Brand Strategy & Positioning
Simply put, we build brands, because brands outperform businesses. Businesses are a commodity, brands capture the hearts and minds of your customers, employees and community. Your brand is the fundamental fabric of your organization, the gut feeling when someone thinks of you. We help businesses position and define their brand, one that is authentic, compelling and differentiating.

Through a workshop series, we articulate the fundamental pillars that make up your brand strategy. Built upon a keen understanding of your target customer, who your company authentically is, its value proposition and how it can be behaved by everyone in your organization.

Brand Visual Identity
Your brand strategy is then ‘brought to life’ through graphics, images, logos and key messages – otherwise known as your brand visual identity or brand creative. We help businesses avoid the common and expensive mistake of superficial and trendy brand creative. Your brand identity is built to last, to have depth and will meaningfully contribute to driving business growth and equity for several years.

Product and Corporate Naming
When a Naming is required, we deploy our 6-step naming process to systematically identify, evaluate, test and select the best name for your product or company.

Brand Rollout and Manifesto
Whether a rebranding or a refresh, How, Where and When a brand is rolled out to internal and external audiences is a determinant of success. Our team are experts a developing and executing Brand Rollouts that gain traction. From an auto service franchise to utility provider to universities; businesses with 50 to 3500 employees. Our Brand Manifesto is an example of a helpful communication tool used to rollout a new brand among employees with the goal of building understanding, adoption and enthusiasm.

Develop a Compelling Value Proposition & Vision
Our facilitated strategy session aligns senior management, redefines your aspirational vision, mission, corporate values and sets the course for organizational success for the next several years. It will be the filter by which future business decisions are made and the first piece in your brand strategy.

Many companies struggle with truly creating a compelling value proposition. They lose out, never connecting their vision and ‘idea’ to a successful business. We help new and mature businesses across industries evaluate and construct substantive value propositions. We walk you through the four steps to articulate the benefit you provide, for whom and how you do it uniquely well.

For B2B businesses, Catapult is a welcome alternative to traditional consultancies, agencies and research firms. We can’t wait to get started. Say hello.

Learn more about our consulting services.