EXECUTIVE LEADERSHIP FOR PIVOTAL MOMENTS
Bringing clarity to complexity. Turning strategy into action.
Organizations engage me at pivotal moments—when growth, transformation or high-stakes strategic initiatives requires experienced leadership and a clear path forward. Drawing on experience as a CEO, COO and founder, I combine executive perspective with hands-on leadership to align stakeholders, define strategy and turn complex initiatives into measurable results. Whether the mandate is strategic planning, organizational transformation, investment attraction, market repositioning or executive leadership, my role is to build alignment, define the path forward and turn strategy into action.
Why choose Catapult Strategy?
Executive Perspective. Practical Execution
Complex initiatives demand more than good advice. They require strategic clarity, disciplined execution and leadership that keeps momentum moving. That’s the value clients can expect from every engagement.
Built for Pivotal Moments
Catapult is designed for inflection points: growth, transformation, rebrands, or restructuring. I guide leadership teams with clarity, composure, and momentum, bringing both strategy and hands-on delivery when results can’t wait.
Cross-Sector Advantage
Experience across business, government and public institutions allows me to see challenges from multiple angles. I quickly understand the commercial, operational, political and community realities shaping complex decisions, bringing proven approaches from one sector to another.
Flexible Engagements, Right-Sized Support
Not every challenge requires a full-time executive, but every important initiative deserves experienced leadership. Engagements are tailored to your needs, from focused strategic projects to interim or fractional leadership, providing the right level of support at the right time.
One Accountable Lead
When you engage Catapult, you work directly with me from strategy through execution. When additional expertise is needed, I bring together a trusted team of senior specialists, ensuring seamless delivery, clear accountability and the right expertise for your initiative.
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Monique Janower
Organizations bring Monique Janower in when the destination is clear, but the path forward still needs to be defined. As an executive advisor, former COO/CMO and founder, she helps leadership teams navigate growth, strategic planning, organizational transformation and other high-stakes initiatives by bringing clarity to complexity and turning strategy into action.
Over more than 20 years, Monique has partnered with founders, CEOs, boards, executive teams and public-sector leaders across B2B SaaS, real estate, mining, transportation, agritech, government and Crown corporations. She advises organizations on the strategic decisions that shape growth, reputation and long-term success, bringing together commercial strategy, brand and marketing strategy, market intelligence, economic development and stakeholder engagement to help leadership teams navigate complexity with confidence.
Before founding Catapult Strategy, Monique built and successfully exited one of Western Canada’s leading strategic marketing communications firms. Today, she works directly with clients from strategy through execution, bringing together the right people, building alignment and maintaining a single point of accountability throughout every engagement. When additional expertise is required, she draws on a trusted network of senior specialists to provide the right expertise for each mandate while remaining personally accountable for the work from start to finish.
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Monique and her team were intimately involved in redefining our college’s future strategy. Their magic was looking beyond obvious research to distinct audience insights that resulted in a compelling, authentic and lasting brand.
Sarah Zimmerman, Director Communications and Public Relations, Coast Mountain College
