Fractional CMO & Executive Advisor | Communications, Marketing & Engagement for Public and Private Sector Leaders.
Catapult Strategy works with organizations at pivotal moments—when clarity is critical, expectations are high, and performance is on the line. Whether you’re scaling fast, repositioning for what’s next, managing public pressure, or aligning a team behind a bold new direction—we step in with executive-level strategy and hands-on delivery.
From our base in Vancouver, we work across British Columbia to help organizations unlock growth by building the full engine that supports it: positioning, communications, marketing systems, and stakeholder alignment. Led by Monique Janower, Catapult offers the rare advantage of a senior executive advisor who can both shape the strategy and deliver the work—backed by a trusted team when needed.
Catapult Solutions Can Change The Way You Do Business
Fractional CMO: Leadership to position and scale organizations at critical growth moments—building the brand, marketing, and communications engine to support it. Strategy, structure, systems, and people—grounded in governance; aligned to business goals
Brand + Reputation Building: We audit, position, and align your brand to build trust, shift perception, and support long-term reputation. Grounded in insight and shaped by strategy, we help organizations communicate with clarity and confidence.
Public Engagement + Facilitation: We lead credible, inclusive engagement processes that build trust, inform decisions, and meet the expectations of diverse stakeholders, elected officials, and communities. Every interaction is designed to support transparency, collaboration, and legitimacy.
Communications Strategy: We develop insight-led strategies and narrative frameworks that align internal and external voices, manage risk, and build trust across complex, multi-stakeholder environments. Grounded in purpose and designed for impact.
Strategic Planning: We support organizations in shaping strategic plans that drive transformation, define priorities, and build a clear, shared roadmap. Our approach enables scenario planning, risk alignment, and decision-making around key milestones and growth goals.
Market Research: We conduct qualitative and quantitative research—ranging from brand and communications audits to stakeholder input and facilitated engagement. Findings are translated into clear insights that drive strategy, shape messaging, and support data-driven decision-making.
Digital Transformation Consulting: We help organizations modernize systems, improve service delivery, and enhance customer and stakeholder experience through strategic technology adoption. From platform rollout to UX strategy, we guide teams through digital change—ensuring alignment, accessibility, and real-world results.
Demand Generation Strategy: We help organizations design and execute demand generation strategies that build awareness, attract qualified leads, and drive sustained growth. From brand positioning to campaign planning and sales enablement, we connect strategy to measurable pipeline results.
Go-To Market Strategy & Execution: We lead go-to-market strategy and execution for organizations launching new offerings or expanding into new markets. With deep B2B and SaaS experience, we drive positioning, messaging, rollout planning, and cross-functional alignment—helping teams move with clarity, speed, and measurable impact.
Services
The perspective and partnership Monique Janower brings is highly strategic and practical and delivers to the bottom line.
An invaluable blend of expertise when you need it.
Direct access to a highly experienced senior team.
Catapult provides businesses with a highly cost-effective way to add senior-level brand, marketing, market research and business leadership experience. Immediate access to experts who can bring a new perspective, new capacity, new solutions and exponential value to the business. Businesses leverage our depth of knowledge and experience to plan, anticipate, mitigate risk and execute projects with precision.
Companies who work with Catapult.
Helping businesses launch, reinvent, scale and grow.
Catapult consultants thrive in complex environments, high-pressure situations and are equally as comfortable on the plant floor as in the boardroom. Most of our clients stem from complex or industrial sectors such as real estate, construction, utility, resources, manufacturing, transportation, technology and franchise.
Businesses who partner with Catapult are at a point of transition. Many are established sector leaders maneuvering to maintain market share or break through a plateau. Some are launching new projects, expanding into new markets, or are a family enterprise in transition. Others face complex challenges in need of skillful communications navigation. Most are fighting to attract and retain the talent essential for growth.
A senior team who is hands-on, candid and collaborative.
Catapult consultants apply best practices and decades of experience to quickly learn your business, apply new insights and deliver return.
Our hybrid expertise plus c-suite, business ownership and project management experience mean ‘we get it’. We get the day-to-day realities of running a business, the challenges of carving out time for strategic planning, marketing communications and brand initiatives among the other pressures of the day. It means our solutions yield a dramatic impact on our clients’ profit and performance and set your team up for success.
Industry Specialization
Learn more about our industry expertise.
Technology
Industrial & Manufacturing
Transportation, Utility and Complex Industries
Higher-Education
Real EstateRecent Assignments
Master-planned community Hands-on CMO leading the envisioning, brand and marketing that resulted in differentiated real estate offering, buyer demand, community support and maximized profit.
Entrepreneurial North American port Our brand analysis and distillation of consumer research helped chart the course for global growth while balancing community social license and stakeholder support.
University differentiation in a competitive market Comprehensive market research to uncover perceptions, and the strategic roadmap to brand differentiation and enhanced first-year student experience.
US Growth of Mining Equipment Manufacturer Application of our expertise in interactive branded environments, business scaling, technology and manufacturing to lead an ambitious expansion strategy including MINExpo 3000 SF tradeshow exhibit.
