Strategy that builds trust, aligns stakeholders, and accelerates growth
I work with ambitious organizations at pivotal moments, scaling into new markets, rebranding legacy businesses for the next generation, or building go-to-market strategies that unlock growth. As a former CMO/COO and strategic advisor, I bring executive-level leadership with hands-on delivery: designing the roadmap, clarifying the story, and driving execution. My clients span high-growth private companies, established enterprises, and public institutions, all seeking a trusted partner to position them for lasting success.
Catapult Solutions Can Change The Way You Do Business
Fractional CMO & Executive Leadership (including Interim CMO): Stepping in as senior marketing leadership during critical transitions, providing strategy, accountability, and hands-on delivery when growth, transformation, or investor confidence is on the line.
Go-to-Market & Demand Generation: Designing and executing GTM strategies for B2B SaaS, technology, and other sectors that unlock new markets and building demand generation engines that deliver measurable pipeline and revenue growth.
Brand Strategy Consulting (including rebranding): Rebranding and brand positioning legacy businesses, shaping narratives, and strengthening credibility to prepare organizations for their next generation of growth.
Communications & Narrative Strategy: Developing message architectures, executive communications, and visibility strategies that build clarity, trust, and alignment across complex B2B and regulated environments.
Digital Transformation & Change Management Consulting: Helping organizations navigate change with strategy, communications, and brand alignment. I focus on the human and brand side of transformation, ensuring teams, stakeholders, and customers move forward with clarity and confidence.
Stakeholder Engagement Consulting: Guiding leaders through stakeholder engagement, public consultation, and communications strategy to build alignment and trust. I provide the insight and clarity needed to inform decisions and move strategies forward with confidence.
Trusted by leading organizations across industries
From global enterprises to public institutions, I’ve partnered with organizations that demand clarity and results.
A proven executive partner when clarity and leadership matter most
Direct access to senior-level marketing and growth leader.
I work directly with CEOs, investors, and boards at pivotal moments, scaling into new markets, rebranding legacy businesses, or navigating complex transitions. With experience as a CMO, COO, and founder, I combine executive perspective with hands-on leadership. When projects require it, I scale through a trusted network of senior collaborators, giving clients both focus and breadth.
Companies I work with
Helping organizations thrive in complex industries and high-stakes environments.
I’m equally as comfortable on the plant floor as in the boardroom, thriving in industries where the pressure is high and expectations are higher. My clients range from ambitious private companies to established enterprises and public institutions. Some are scaling with investor backing, others are legacy businesses preparing for their next chapter, and many operate in regulated or reputation-sensitive sectors. Across all, the common thread is complexity, industries where clarity, alignment, and credible execution determine success.
Recent Assignments
$800M SaaS GTM Strategy Built the global brand and marketing engine for an $800M enterprise SaaS platform, creating positioning, demand generation, sales enablement, and a scalable marketing stack to drive adoption and growth.
$3B Real Estate Pipeline Built a real estate development company from vision to operation, architecting brand, market strategy, stakeholder alignment, and operational foundation that generated a $3B pipeline.
National Retail Rebrand & Growth Turnaround Repositioned the brand and modernized the omnichannel retail experience, overhauling performance marketing grounded in customer research and competitive intelligence to deliver record profit, a JD Power Award, and 40+ new franchisees.
Global OEM Launch Directed the global launch of battery-electric mining vehicles—integrating brand, go-to-market, and demand generation with a high-impact launch at the world’s largest mining trade show securing $10M in orders and establishing the company as a credible global player.
