Transportation, Utility and Public Sector

Catapult Strategy help complex organizations see their world through a different lens to be more agile and innovative in the face of change.

From global ports and airports to utilities and health organizations to all levels of government, we bring extensive experience working with diverse institutions with complex needs and broad stakeholders.

Like ambitious private businesses, public companies and institutions must anticipate the evolving needs and expectations of customers, community, stakeholders, regulators and quasi-official agencies. Public sector institutions and government are realizing they must behave more entrepreneurial by anticipating technology advancement and disruptive trends that impact its operations. Change is everywhere, the impact of the shifting and ageing population, public temperament, urban densification, environmental challenges, financial constraints, outdated infrastructure, inefficiency, and technology. Management of public and political opinion is critical and issue management is always a challenge.

Our work begins by understanding your institution goals, perceived issues, perceptions and hypothesis about the future. We then validate or disprove these notions and identify unmet needs and unseen issues internally and externally. Having an accurate, shared view of the current state of your institution is critical for management teams before any strategic evolution of either initiatives or the institution as a whole can begin. We then guide management teams through the development of their Future Ready Roadmap.

Having led numerous social marketing and community consultation initiatives for complex businesess and public sector institutions. We understand the sensitivities and nuances of communicating with diverse stakeholders and how to use research insights to uncover key drivers that motivate action, remove barriers, shift perceptions and behaviours. We will do the same for you.

The bottom line
If you want to understand the unique perceptions of your diverse stakeholder audiences, their unmet needs and what to do about it, give us a call.

What we do for your organization: 

  • Execute and translate market research to unlock new audience perspectives, motivations and influencing factors
  • Insights-driven strategic planning for future growth
  • Public consultation strategy and facilitation
  • Social marketing strategy to shift perceptions and behavioral change
  • Workplace culture, communication and engagement
  • Institution vision, mission, statement of purpose definition
  • Audience profiling, value proposition and key messages
  • Brand, content and website strategy
  • Team building and innovation workshops

For complex businesses and institutions, Catapult offers a welcome alternative to traditional consultancies, agencies and research firms. > Say hello.

Learn more about our industry expertise.