Services
HOW WE WORK (AND WHAT YOU GET)
Senior leadership that turns inflection points into momentum: strategy, roadmap, and hands-on delivery for scale-ups, rebrands, market entry, and complex change.
I start by understanding your business, situation, constraints, and priorities. We align on outcomes and the few moves that matter, then I scope how to apply my expertise: project leadership, an ongoing partnership, or interim/fractional coverage. I lead delivery and, when needed, bring in senior specialists I’ve worked with as an agency founder (brand/creative, digital & performance, research/CI, data/analytics). You get full-team impact without agency overhead or handoffs—one point of accountability, no bloat, no mark-ups, just progress.
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What I work on
- Fractional CMO & Executive Leadership (including Interim CMO)
- Go-to-Market & Demand Generation
- Brand Strategy Consulting (including rebranding)
- Communications & Narrative
- Digital Transformation & Change Management Consulting
- Stakeholder & Community Engagement Consulting
Ways I Work
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Projects — 8–16 weeks; fixed-fee milestones.
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Ongoing partner — 1–24 months; monthly retainer.
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Interim / fractional leadership — 1–3 days/week for 3–12 months.
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Full-time embedded (contract) — 1–12 months; monthly or day-rate.
Inflection Points I lead
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Scale-ups — build GTM & demand, team, and martech
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Leadership gap — interim/fractional CMO to run the engine
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Post-acquisition integration — brand/portfolio architecture, GTM alignment
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Legacy transformation — brand strategy & design, relaunch communications
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New market entry (Canada ↔ U.S.) — segmentation, positioning, pipeline
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Regulated / reputation-sensitive programs — stakeholder engagement, public consultation, issues/change comms
“I’ve had the privilege of collaborating with Monique… on joint-consulting projects over the years… as COO at icona Properties. Monique is an outstanding contributor with a rare mix of business strategy and operational knowhow, combined with agency-level communications and marketing expertise. Her talent for seeing five steps ahead helped us make better decisions… and her sound judgement was critical.”
Greg Moore, President and CEO at Icona Properties
