Industries

Complex B2B Industry Expertise

I partner with ambitious organizations in complex B2B environments, technology, industrial, real estate, and public institutions at moments when clarity and traction matter most. I’m hands-on: I design the strategy, build the roadmap, and lead the work with a right-sized team.

Every industry has its own inflection points, whether shifting regulations, emerging technologies, or changing buyer behaviour. I combine firsthand experience with hard data to design strategies that work in practice, not just on paper. My approach turns insight into execution, so momentum isn’t delayed by complexity.

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SaaS & Technology

Enterprise positioning & GTM
Demand gen & sales enablement
Product launch & partner/channel strategy

Real Estate Development & Housing

Master-planned community branding
Stakeholder alignment & approvals support
Pre-sales demand & go-to-market

Mining & OEM Manufacturing

Global product launch & trade show programs
Channel strategy & ABM
Brand platform & credibility building

Infrastructure, Ports & Utilities

Public/stakeholder engagement
License-to-operate communications
Issues & reputation management

Public Institutions & Regulated Sectors

Communications audits & research
Engagement & consultation
Narrative & risk alignment

Retail & Franchising

National rebrand & omnichannel CX
Performance marketing & analytics
Franchise development marketing

Finance & Fintech

Growth GTM for B2B platforms
Brand + credibility for regulated environments
Partner/channel strategy & sales enablement

Healthcare

Public awareness campaigns in regulated environments
Targeted outreach to providers, clinicians, practitioners, payers & health systems
Research-led messaging, stakeholder alignment & issues management

Agtech

Product/market fit and positioning
Channel & distributor GTM, demand generation
Producer/stakeholder engagement & market education

Monique and her team were instrumental in the turn-around of our national auto service franchise. As a trusted strategic advisor for six years, her research insights and contributions to customer experience and brand reinvention resulted in more and better franchise owners, brand awareness, revenue growth and recognition by JD Power.

Nicole Parr, National Marketing Director, OK Tire Stores