In this hyper competitive environment we can no longer rely on previous models and expect to win. We help our clients to better use technology to improve customer and employee experiences, operational efficiencies and marketing effectiveness.
Website and Digital Content
Your website and online presence is your most critical touchpoint for current and prospective customers, employees and influencers. Your website, social media and other digital channels must deliver an exceptional customer experience and content in a manner that advances your business priorities, align with your brand character and have clear performance metrics. Building upon research insights, we map your digital presence to meet the needs and expectations of target audience segments. We prioritize activities to meet your budget realities and potential impact on the business to invest resources in the right areas.
- A strategic and responsive website that reflect distinct user experience and business needs (current and future), key performance metrics and is built using search engine optimization and technology best practices.
- Content strategy that will be deployed on your website, in social media and other channels. It will map what content (subject) type (e.g. video, article, email), where (e.g. website, social media) and when (frequency and timing) to develop different content to achieve your marketing objectives.
For B2B businesses, Catapult is a welcome alternative to traditional consultancies, agencies and research firms. We can’t wait to get started, contact us for a free consultation.