Differentiate your brand, services & talent through innovative marketing strategy that drives revenue.
Brand Strategy & Positioning
Simply put, we build brands, because brands outperform businesses. Businesses are a commodity, brands capture the hearts and minds of your customers, employees and community. Your brand is the fundamental fabric of your organization, the gut feeling when someone thinks of you. We help businesses position and define their brand, one that is authentic, compelling and differentiating.
Through a workshop series, we articulate the fundamental pillars that make up your brand strategy. Built upon a keen understanding of your target customer, who your company authentically is, its value proposition and how it can be behaved by everyone in your organization.
Brand Visual Identity
Your brand strategy is then ‘brought to life’ through graphics, images, logos and key messages – otherwise known as your brand visual identity or brand creative. We help businesses avoid the common and expensive mistake of superficial and trendy brand creative. Your brand identity is built to last, to have depth and will meaningfully contribute to driving business growth and equity for several years.
Product and Corporate Naming
When a Naming is required, we deploy our 6-step naming process to systematically identify, evaluate, test and select the best name for your product or company.
Brand Rollout and Manifesto
Whether a rebranding or a refresh, How, Where and When a brand is rolled out to internal and external audiences is a determinant of success. Our team are experts a developing and executing Brand Rollouts that gain traction. From an auto service franchise to utility provider to universities; businesses with 50 to 3500 employees. Our Brand Manifesto is an example of a helpful communication tool used to rollout a new brand among employees with the goal of building understanding, adoption and enthusiasm.
Our Marketing Audit can almost immediately save you money and increase revenue. Working alongside management and internal marketing teams, our 20-point audit uncovers where your marketing program is helping the business and where it is not and what to do about it. The audit examines all marketing areas relevant to your business, here are just a few:
- The extent to which data, customer and competitor insights are driving your marketing strategies
- Effectiveness of KPI metrics and how intel is used to improve performance
- Quality of marketing creative and its ability to tap into emotional and logical key drivers
- Effectiveness of digital marketing and email programs
- Evaluation of the repurposing of brand assets to contain cost
- Evaluation of social media and content strategy relative to business goals
- Use of marketing automation
- Innovative use of media online and off
- Effectiveness of in-store Point of Purchases (if applicable)
Creating a Powerful Marketing Plan
For many clients, we lead or partner with internal teams to develop marketing programs that will make the most out of every dollar spent.
Our Marketing Plan provides a strategic framework and prioritized action plan outlining how, when, what and where to engage with distinct customer segments — to build brand awareness, encourage trial and preference of your product or service or organization. Our marketing plans provide clear metrics to track performance to ensure marketing activities are effectively advancing business priorities.
- Big picture thinking
- Creative, integrated campaigns
- Key performance measures
- Realistic budgets
- Granular timelines
Our team has decades of experience comprising strategic communications programs for both external and internal audiences. We’ll take care identifying the audiences, crafting the messages that motivate them to take action. A communications frameworks and strategy make efforts more streamlined and more effective than ever. Our team works closely with you to solidify a strategy and develop actionable content.
Develop a Compelling Value Proposition & Vision
Our facilitated strategy session aligns senior management, redefines your aspirational vision, mission, corporate values and sets the course for organizational success for the next several years. It will be the filter by which future business decisions are made and the first piece in your brand strategy.
Many companies struggle with truly creating a compelling value proposition. They lose out, never connecting their vision and ‘idea’ to a successful business. We help new and mature businesses across industries evaluate and construct substantive value propositions. We walk you through the four steps to articulate the benefit you provide, for whom and how you do it uniquely well.
For B2B businesses, Catapult is a welcome alternative to traditional consultancies, agencies and research firms. We can’t wait to get started. Say hello.