Catapult: Strategy & Innovation

Business growth is getting more difficult in the face of emerging market dynamics: consumer behaviors are rapidly changing, increasing competition and technology disruption. How will your organization respond?

Catapult Strategy is an uncommon blend of business and marketing savvy consultants, researchers and technologists. We deliver insights that matter. Consistently effective solutions that accelerate revenue, fuel innovation, decrease costs and create sustained value.

Even for the most experienced leaders, knowing where to start and the process of analysis, strategic planning and implementation on top of day-to-day responsibilities can seem daunting. It doesn’t need to be. This is where we help.

Here are some of the tangible ways OUR CONSULTANTS  IMPACT OUR CLIENTS businessES:

  • Separate your business from the competition – to be distinct, relevant and compelling.
  • Attract and retain talent – one of the biggest challenges hindering growth today.
  • Distill market insights, trends and data to make better investment decisions.
  • Improve marketing communications performance.
  • Keep mature businesses relevant – make critical shifts to meet customer expectations and digital transformation.
  • Remove internal bias, align and focus leadership teams by introducing new insights and evidence.
  • Help ambitious startups and their investors convert curiosity to real customer revenue.
  • Create strategic brands that drive demand, preference, loyalty and build equity for owners.
  • Brand and communications audits
  • Lead strategy and execution of special initiatives

Want to get started? > See the industries we work in


Learn quickly, focus your team and unleash growth.

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How we help.

Unlike traditional management consulting and marketing agencies, Catapult’s hybrid combination of strategy consulting, market research and branding expertise unlock insights that equip leaders to make better decisions, action and deliver business growth.

Catapult uses practical, proven methodology and process that allow organizations to systematically determine where opportunities for growth lie and how to exploit them. 

We build an understanding of the entire journey map to improve your customers’ experience, engage and empower your most important activator of change – employees, and define compelling brand positioning that is distinct, relevant and authentic.

Our hands-on senior advising team use qualitative and quantitative innovative research, strategy consulting, tools and workshops, coupled with a collaborative yet candid personality to guide management teams through critical challenges. Building an understanding of pain points and opportunities, and foster new ways of thinking to inform and focus decision making. > Learn about our services

We are hands-on, candid and collaborative.

An extension of your management team, we are expert business consultants who inject a unique perspective to your business or institution.

For well over 150 businesses and institutions, Catapult has facilitated workshops, redefined strategic plans, and created distinct, compelling brands. From mature industrial businesses to ambitious technology startups to national retail franchise.

Leaders engage our senior consulting team for short and long-term assignments, from single day sprint workshops to complex problem-solving strategies and programs ranging from 4 to 18 months. For select clients, we remain ongoing trusted advisors.

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Recent Assignments

University differentiation in a competitive market  Comprehensive market research to uncover perceptions, and the strategic roadmap to brand differentiation and enhanced first-year student experience.

Entrepreneurial North American port  Our brand analysis and distillation of consumer research helped chart the course for global growth, while balancing community social license and stakeholder support.

North America IoT network launch  Structure, brand position, website and go-to-market strategy for a medium-size IoT technology company.

3D smart city technology  Pivot, branding and go-to-market strategy for a global technology firm to secure series A funding and shift from multi-year R&D to commercialization.